
Recognizing and promoting great leadership since 2006
OG Since Day 1
About our Company
Founded in 2006, Guerrero is a minority-owned, privately held, executive advancement company at the intersection of media, professional networks, and executive search with a specialization in the Latino professional marketplace and corporate DEI initiatives.
The Spirit of G
At Guerrero, we fight for what we care about. We are committed to the advancement of great executives and diversifying business leadership. We have built a multifaceted platform to drive meaningful inclusion in corporate America. Whether recognizing an unlikely leader, elevating young professionals, or recruiting diverse leadership talent – we ALWAYS put the G in it.




About Our Founder
Pedro A. Guerrero
In 2006, Pedro A. Guerrero launched the firm with two partners and a seed investor to create industry-focused magazines that highlighted professional achievements with special attention to graphic design and aesthetics. The thought was simple: to cut through swaths of unremarkable B2B industry noise with a signal of forward-thinking design. That differentiation has continued to inform the company as it has evolved from a publisher to the dynamic, media-driven executive advancement company it is today. This creative sensibility harks back to Pedro’s love of art and the creative training he received while earning his MFA from the School of the Art Institute of Chicago.
Squad is everything
Get to know the G Team
Regardless of each person’s role, when you are a member of the G Team you are rooted in the same core principles and shared vision of success. We only win when we all win, so we think team-first and have each other’s backs.
Join the G Team

Pedro A. Guerrero
CEO & Publisher

Tere Pérez Lobatón
Chief Operating Officer

Jaclyn Gaughan
Chief of Staff

Vianni Lubus
VP, Hispanic Division
Head of Audience & Engagement

Frannie Sprouls
Editorial Director

Haylee Himel
Director of Talent & Development
Lead Recruiter, Guerrero Search

Samantha Hershman
Sales Director

Alex Tomalski
Sales Director

Jill Ortiz
Director of Events

Cristina Merrill
Community Engagement & Communications Manager

Anastasia Andronachi
Art Director

Melaina Cecilia de la Cruz
Senior Editor

Cass Davis
Photo + Video Director

Arturo Magallanes
Designer

Jordyn Gauger
Senior Talent Acquisitions Manager

Kara Thomas
Senior Content & Advertising Director

Megan Apfelbach
Senior Content & Advertising Director

Allison Kolosick
Content & Advertising Director

Román Magallanes
Content & Advertising Director

Emily Quinn
Content & Advertising Director

Nina Stawski
Content & Advertising Director

Kara Karis
Senior Content & Advertising Manager

Chloe Castro
Senior Content & Advertising Manager

Katie Langdon
Content & Advertising Manager

Abbey Ruckert
Content & Advertising Manager

Isabel Papa
Content & Advertising Manager

Shayna Wood
Content & Advertising Manager

Valerie Caballero
Content Manager
Let’s GO!
Get in touch today to learn how we can connect your brand to cultural business impact.
