At Guerrero, we have three core values that influence everything we do. We value gratitude, greatness, and grit. Together, these values are what have shaped the culture you feel among the people here.
Gratitude can be hard for anyone. It is difficult to slow down and appreciate something, whether that be a process, person, or team. In a sales environment, it is easy to be focused solely on the future. This can distract you from slowing down, reflecting on what you’ve done successfully, and recognizing the people who have helped you along the way.
Greatness is something we recognize takes time. You shouldn’t be judged on what you did today or what you’re doing tomorrow. Greatness is about your decision-making process and how you carry yourself not for one or two days but six months, a year, or even a decade. These behaviors over the long term are what make something or someone great. Greatness is a value we choose to highlight not only among our company’s employees but also within our publications. We tell the stories of people who have been doing great things that have gone underrecognized because our society rewards the immediate. It takes time to be great. We want your work to add up to something. Something big. Something great. Something that
couldn’t happen anywhere else.
Grit is someone’s ability to persist and persevere. From a selling perspective, someone must be committed. Many people are curious about sales, but curiosity will only take you so far. Commitment is what will drive you forward and is closely linked with your intrinsic motivation. You need to know what motivates you to get the job done. If the things that motivate you change day by day, it is hard to be consistent.
Sales is one of the only fields that has no formal training. You can’t go to college and major in sales. Due to that, we have people who are former lawyers, former teachers, even people who used to work in real estate. Sales has become a melting pot of professionals. We want the kind of work that you’d never compromise on. We want work that you are proud of. There is a time and a place to be creative in sales, and there is a time and a place that are going to require you to be redundant. At the end of the day, it’s finding ways to make repetitive tasks your own. It’s knowing when and how to balance these that makes a bad seller great, and a good seller incredible.